challenge
Our ultimate goal was to create a seamless and personalized experience that not only encourages app downloads, but also promotes visits to Kentucky's unique attractions.
TASK
In order to improve the value proposition of the app, we developed a content strategy aimed at driving consumer traffic to Kentucky's tasting and tap rooms. To encourage engagement, we implemented a global feed where users can share their experiences, enabling them to connect with others who have similar interests.
action
I utilized filtering, location check-ins, and custom profile settings to enhance the user's ability to discover and explore local offerings. To enhance the experience I considered UI micro-interactions and skeleton loading to help with perceived load times and encourage a delightful, branded experience.
RESULT
The web app now includes map integrations, location services, account management, a rewards dashboard, and networking capabilities. By prioritizing filtering and map integrations, nearby locations data was available to match users' search criteria. Additionally, the incorporation of user profiles created an organized place for reviews and activity by location, further enriching the data available.
Creative Direction
Kevin Price
Art Direction / UI Design
William Schultz
Development
Kenton Glass
Jerrod Long
SEO / SEM
Nadine Landis
Digital Strategy / UX Research
Coleen Byrn
Animation
Sirima Rattanamanokorn
Project Management
Bekah Beran
Matt Karaffa
Account Management
Claire Tidmore
Meghan Clark