challenge
Our team needed to adapt the 2020 Maker's Mark rebrand for all digital ecosystems i.e. their website, brand activations and programs, and email marketing.
TASK
We aimed to build a comprehensive UI kit so our brand teams and external partners had access to consistent elements across all campaigns and programs. Our team decided to turn to Figma shared libraries, for agency-wide and brand-wide consistency, because Figma keeps files up-to-date without the need for duplicative efforts.
action
I built an ever-evolving asset library to provide teams with a collaborative and flexible environment.
RESULT
As our team built out the various usage examples and refined the brand's shared Figma library, we started to share files with Maker's Mark teams. Since the beginning of 2022 we've shared the kit with, most notably, our US, UK, Korea, and Japan teams. Ultimately, this ever-evolving library provided the teams a collaborative and flexible format, while also keeping files up-to-date without the need for duplicative efforts.
Creative Direction
Kevin Price
Zach Stewart
Art Direction / UI Design
William Schultz
Copywriting
David Vawter
Christian Walsh
Kent Beal
Illustration
Sirima Rattanamanokorn
Account Management
Erin Spalding
Taylor Newman
Project Management
Matt Karaffa
Development
Jerrod Long
Kenton Glass
Carolina Barboza-Orman
