challenge
We needed to build a website that was minimal and responsive, able to showcase their expertise through informative but scannable content.
TASK
Our team cleaned up their sitemap and content hierarchy. Then, we organized their products and applications into categorizes that we could reference in our page structures.
action
When designing the UI, I modernized elements of their brand and highlighted orange as an own-able color to differentiate them in the market. While keeping the design elements minimal, I prioritized clear hierarchy and call-to-actions to ensure the site was quickly scannable.
RESULT
We delivered a minimal, responsive, organized, and effective website for a niche industry sector. We met the goals of the project by including a prominent "Contact Us" call-to-action, enhanced product filtering, and well-organized descriptions of applications and products with additional downloadable resources.
Creative Direction
Kevin Price
Art Direction / UI Design
William Schultz
SEO
Nada Zakaria
UX Research
Annie Sparrow
Development
Carolina Barboza-Orman
Jerrod Long
Kenton Glass
Zach Hornsby
Content Management
Nicholas Kampouris
Gary Elder
Project Management
Shelley Hoblit
Bekah Beran
Account Management
Mendy Mulberry