Relive The Legend
Client
Relive The Legend
Contribution
Art Direction
Brand Design
Year
2023
Credits
Doe-Anderson (Integrated Team)
Chelsea Schultz (Copywriter)
Project
After COVID, musuem attendance was down. But for the 50th anniversary of Secretariat, Kentucky Derby Museum planned to launch a new exhibit. Idea: Tap into FOMO of Secretariat's historic Derby win, capturing the excitement—and record speed—of the race. The 1973 film coverage of the event was the inspiration. Stylized motion blurs allowed us to use the digitized 16mm film at large scale. Results: 34M Impressions +49% “Plan Your Visit” clicks +15% Museum visits
