Where Wonder Lives
Client
Georgia Aquarium
Contribution
Creative Direction
Art Direction
Brand Design
Year
2025
Credits
Doe-Anderson (Integrated Team)
Scholar (Video Directors)
Whitehouse Post (Video Editors)
Project
To most people, a fish is a fish. But, this Atlanta-attraction features some of the largest and rarest aquatic animals in the world. Idea: Redefine Georgia Aquarium as a destination of endless discovery. Results: "Record-breaking first-half revenue" +16% Purchase Price Y.O.Y. +4% Attendance (first 6 mo.) +35% Awareness over closest competitor 240M Media Impressions Awards: 2025 GDUSA Gold 2026 Addy Best In Show
